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HBL MAFIA

This line is about identity & belonging.

Choosing who you are within HBL Mafia.

BE PART OF THE THE MAFIA

HBL COLLECTION

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ALL YOU NEED

HBL GRIP

Never lose your hold

SHOP NOW OR NEVER
Black sleep mask with white eye design on a white background

HBL BLACKOUT

Total darkness. Total comfort. Zero lash drama.

GET YOURS NOW

HBL STASH

A sleek silver vault for your lash kit. Not just a bag. It’s your alibi.

MAKE IT YOURS

HBL AIR

Seal your lashes, serve the look, break some hearts.

SHOP NOW

This is more than beauty—it’s your revolution.

Let customers speak for us

from 5 reviews
These lashes are stunning! I’ve worn them religiously for the last year and I’ll never go back

These lashes are stunning! I’ve worn them religiously for the last year and I’ll never go back. The quality is incredible, they elevate every look, 👀 and my natural lashes are still so healthy while using Hbl.

Nancy Carpenter
Bold Beginnings Lash Set
Bold Beginnings Lash Set
Excelente producto

Increíble las pestañas !! ,gracias por este producto

Jessica Diaz
Bold Beginnings Lash Kit
Bold Beginnings Lash Kit
Amazing!

Love it ❤️

Maria Valdes
Bold Beginnings Lash Set
Bold Beginnings Lash Set
I CANT STOP WEARING THEM

The true is I always wear lashes that I buy in CVS but this ones are amazing, there are super soft and I can't see me again without them. Also it's take me less than 5min to apply . Amazing I'm in love

Euge Miami Euge Miami
Bold Beginnings Lash Kit
Bold Beginnings Lash Kit

Easy to use and they look great

Ada Martinez
Bold Beginnings Lash Kit
Bold Beginnings Lash Kit